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  • BOLBOL
2021
BOLBOL School, Zurich & Geneva
Art Direction, Identity, Print, Motion
Motions in collaboration with Babak Khalili BOLBOL is a school and cultural organisation dedicated to Persian language and culture. The name Persian for nightingale, the bird whose song has carried through centuries of Persian poetry, music, and visual art, gives the identity its spirit and its logic.
               Studio Melli developed the full visual identity, including a bilingual brand mark, bespoke typeface, and typographic system built around the word BOLBOL in both Persian and Latin scripts. The identity draws from the deep cultural resonance of the nightingale in Iranian literary and visual tradition, the devoted voice, the one that never repeats its song, and translates this into a contemporary, flexible visual language rooted in Persian typography. The system extends across print, motion, digital content, and publications, designed to grow with the organisation across contexts, audiences, and locations.

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