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  • Ganjeh
2020
Ganjeh GmbH, Zurich
Art Direction, Identity, Print, Motion
Motions in collaboration with Babak Khalili Ganjeh is a curated design and craft platform connecting Iranian artists and makers with the world, rooted in a shared passion for quality, story, and timeless objects. The name plays between two Persian words: treasure and treasury box. Each object in the collection carries both. Studio Melli developed a full bilingual visual identity for the brand, spanning its two homes in Tehran and Zurich.
               The system balances two distinct graphic personalities: a strong, contemporary Latin logotype built for clarity and presence, and a Persian sign rooted in calligraphic tradition and modern typography, mysterious and precise in equal measure. Rich, warm colours and dynamic patterns reflect the personality of the objects and the people behind them. The identity extends across stationery, packaging, print, motion, web, digital content, and spatial materials.

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