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  • Nomad at Home
2023
AASSTTIINN Home
Identity, Event, Print, Motion
D3—Dubai Design District Nomad at Home is an exhibition presented by AASSTTIINN Home at Downtown Design, Dubai Design District, exploring a nomadic and playful approach to living where furniture and objects are not fixed, but mobile, adaptable, and alive within a space. Studio Melli developed the full visual identity for the exhibition.
                The typographic system is anchored by a bold, display typeface, strong in character and connected to the heritage of the region, bringing a fresh yet rooted presence to the title. Alongside the typographic identity, a dynamic pattern system was developed from elements and objects drawn directly from the exhibition itself, creating a playful visual language that carries the spirit and history of the work across print, motion, and event materials.

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